2009 marks the 8th consecutive year for the OC Music Awards and it’s also a year of many changes. Martin Brown (formerly the House Agent Booking shows at the Galaxy), started hosting the OC Music Awards at the Galaxy in 2001. Then, a few years later, the show was moved to the Grove and has been there ever since. Most recently Luke Allen, owner of Gemini Rehearsal Studios has taken over as Producer. According to Allen, Martin “just mentioned that he was moving to Spain and that he was looking for someone to take over the Awards. So basically I said ‘okay’ and then we worked out the details.”
This is also the first year that the awards are academy-driven. Why the switch? Allen says, “We looked pretty closely at two neighboring awards shows that have both been around for 18 years, the LA Music Awards and the San Diego Music Awards. We attended both shows and we found that the SD Music Awards had great support from the local community and a really relevant show. The nomination process was the main difference between the two shows. The LA Music Awards is a pay to submit process, where as the SD Music Awards are an Academy based process. So we decided for the long term, to change the Awards to a nomination based process was the best way to make it a relevant and effective show for the community.” When asked, it was confirmed that
the academy was chosen as one might think… These people are the most influential and knowledgeable in the OC music scene. The academy is made up of managers, promoters and talent buyers from many of the best local venues and record stores, music critics and writers from local publications and one DJ from the KUCI radio station. Who better to nominate and select the winning bands and musicians from all around OC? As Ashley Eckenweiler (Marketing, Partner Services, Booking for the OCMA’s) puts it, “The Academy represents some of the most respected individuals in the local music scene. They have their hands on the pulse of all that’s happening in local music and we felt their expertise would lend to an accurate list of deserving nominees.” I was also told that more academy members may be added in the future as new players in the OC music scene emerge.
There are 21 categories total. 18 are Academy nominated, 2 (live) categories are free submission based and the People’s Choice Award nominees are determined by the public via online voting. The People’s Choice Award winner is then selected by text messaging the night of the Awards. When asked why they chose to keep the 2 live categories separate from the Academy, Allen explains, “We kept the two live categories submission based to have a hybrid system where new bands could get involved even if they were not really well known in the community.” This is in line with the original purpose of the Awards, which Allen says is to “create awareness and opportunities for local musicians through recognition of talent.” There has been a lot of press about the nominees and other local artists that have participated in the showcases and hopefully people will “start taking notice of the scene and the artists in OC and get inspired to open more venues, labels, studios, publication etc.”
Allen also has a lot to say about the difference between the LA and OC music scenes. He portents that “LA is oversaturated… there are a million bands trying to do the same thing on Sunset strip.” He claims that if a band or artist hasn’t already made it, they become a needle in a haystack, or just one artist in a sea of faces.
Some of the more widely known bands on the long list of this year’s nominees are; The Offspring, The Vandals, Thrice, Avenged Sevenfold, and Jack’s Mannequin. But they’re flanked by lesser-known, yet equally as talented names such as; The Fallen Stars, Molly Jenson, Matt Costa, Stacy Clark and Translucent Ham Sandwich Band. The lineup of performances for the Awards show is still TBA, but looking at the list of nominees, one can be sure that it will not disappoint.
OC Arts & Culture will be there to cover the event live. Be sure to tune in at 7pm as we begin posting pictures of the red carpet coverage. We’ll be using Cover It Live to answer your questions in real time and take polls of who our readers think should win each category. As always, we’ll be Twittering it contantly. Follow @Jennvy, @evanvincent, @billyd13 and @Natlee for live updates via Twitter.
Photography by: Dave Safley (MP) ModernPics.com