Following your dreams is not always an easy feat in this economy. Luckily, Travis Ishida and Jeff VanVleck have got you covered. Spending their waking hours putting together premiere fashion shows as well as producing events of all shapes and sizes, these two OC movers and shakers are on a mission to help local businesses succeed in the most stylish way possible. Discover VanIsh Marketing & Events.

Alisha Domoslai: How was VanIsh Marketing & Events formed?

Travis Ishida: VanIsh was formed when Jeff VanVleck and I Travis Ishida, came together.  Jeff had been doing fly by the hip fashion shows for different clubs.  After running into Jeff at a show, I gave some advice about how to make the shows more lucrative.  After a couple of meetings we decided to join together to form VanIsh. We have been going strong ever since.

AD: How did you come up with the company name and describe the different aspects of your business.

TI: Van for VanVleck and Ish for Ishida, the first three letters of our last names put together.  It just made sense. Our company has several different aspects to it, but we are most known for our fashion shows. When we’re not doing fashion shows we offer a wide variety of options to our clients, i.e. marketing, public relations, talent management, production(s), and special events. It’s great because we are able to offer our clients a single source to take care of all of their marketing needs. All of our divisions also complement one another so it is all very harmonious.

AD: We here at OCAC appreciate entrepreneurs. What made you want to start your own company?

TI: I have worked in corporate America for years. 5 years ago I decided to work as a professional photographer.  While being my own boss has its perks I was still missing something. While  Jeff, who still works  for corporate America wanted something more out of life so together we decided to use our talents to create something of our own. It’s nice to be able to work from remote locations, and deal with new people on a constant basis. After all, who wants to be stuck in a cubical every day?

AD: Many local boutiques and businesses are struggling in this economy. What can VanIsh offer to help stimulate small businesses that will give them more exposure?

TI: Even though the economy is tough right now and we are all feeling it, it is still important to bring your company to the fore front of the entertainment industry. VanIsh offers several different custom marketing campaigns that can be fitted to every client’s budgets. From the starving artist to the thriving company, we enjoy working with everyone and being a part of the success of an individual or company.

AD: What is a specifically unique aspect to the events that you put together that sets you apart from other firms?

TI: VanIsh is unique because we truly go that extra mile to make sure that our clients receive more than what they expect. We pride ourselves on great customer service, and we always think outside of the box.

AD: What was your favorite/most memorable fashion show that you put together? I think so far it has to be our Dainese fashion show. There was a lot of production that went into that event, and it was also our first international client. The VanIsh team did a great job and everything came together flawlessly.

AD: What are the most challenging parts of producing fashion shows?

TI: That’s a tough question; I would have to say all the small details that go into a production.  We have a great team so everyone knows their roll and how to execute it professionally.

AD: Any favorite up and coming local designers that we should be looking out for?

TI: VanIsh has always been a big fan Atwater Collection.  They are a new, up and coming company that brings a mix of the traditional Orange County surf and skater wear.

AD: What is the most rewarding part of your job?

TI: Our favorite part of our job is knowing that we are able to help people succeed in their dreams and business. It is very gratifying to be able to look back and know that we are a part of their success.

AD: VanIsh puts on events all over Southern California as well as Las Vegas. What does Orange County offer that other cities don’t?

TI: We love Orange County! OC is where Jeff and I are both originally from so we have had the opportunity to grow up with today’s leading OC fashion designers. Orange County has the most beautiful people in the country, great designers, and fashion sense all to our own.

To find out more information about VanIsh Marketing & Events visit www.vanishme.com

Photos courtesy of VanIsh Marketing & Events

Getting crafty these days is not something specifically reserved for your granny’s knitting circle. Crafting can be hip, stylish, and a way to make an income! Meet the Handmade Brigade of Orange County. Using their individual talents, the Brigade ladies have combined forces to bring you homemade goodies cool enough even for the chicest hipster you know. Through their events and online store, Nina Brito, Brook Owens, Melissa Loschy, and Jackie Sepulveda show us a crafty world beyond edible glue and macaroni necklaces!

Alisha Domoslai: How did the Handmade Brigade meet and form?

Jackie Sepulveda: The Handmade Brigade of OC met at a craft show that Nina (Tacos N’ Eggrolls) put on that was called the Handmade Brigade at Tallmouse.  She put on a great show but needed help in making it bigger and better and essentially the rest of us are the ones who kept with it.  No joke, putting on shows is a lot of work, and we all just happened to commit to the cause.  It’s craft or die over here.

Melissa Loschy: Us four gals officially met and formed just over a year ago when Nina sent out an email to people who had previously been vendors at the “handmade brigade” shows that were run through Tall Mouse. The four of us were the ones who stuck it out! We bonded over “indie craft month” in June where we held a different event every Saturday. It was an exhausting month, but it really paid off for all of us.

Nina Brito: well, long story short- The OC was missing a HUGe market in the Indie Craft industry. I decided to start a show myself since I had an avenue to do so due to a current job at an independent craft store chain. After the first two- realized it was way more than one person could handle… I called out to over 150 crafty people I knew and only three responded!! Those three were the same girls I am here with today. Jackie of Voz Clothing and Art, Brook of Not Quite Vintage and Melissa of Melissa Loschy Designs.

We started with a way ambitious goal of a whole month worth of indie crafting goodness from craft shows to workshops, it was craziness, but such a good way to get to know each other and how passionate we were about bringing an art scene to the OC!

Each one of us has a special role in this group and it works so well! We are all so different, but in a way that really complements each other.

AD: How is the Handmade Brigade keeping the art of craft alive and well?

JS: Handmade Brigade puts on events to not only remind people of Orange County that crafts are alive and well, but that they are cool!  The vendors that get involved with HBOC are innovative and don’t make grandma crafts, which is an old connotation of “craft fairs.”  Once people do come, I think they are pleasantly surprised and they tell their friends and so on.  It’s that ripple effect that is helping crafts become more mainstream and thus alive even in Orange County.

ML: We are contributing to the “art of craft” by organizing events that crafters and DIYers alike can get involved in! Our goal over the past year is the make the Orange County Craft scene cooler. The majority of people think of “grandma crafts” when you say craft show. We’re trying to show that it isn’t the case anymore. With the help of other show organizers and websites like Etsy, we’re all a part of the growing handmade movement.

NB: We are being true to what we love- creativity- and helping those who love it to, but don’t know how to embrace it as a worthy past time! We are creating shows to showcase new talent out there that may have thought that being creative was simply that- a past time, making artists aware that they might be able to make their passion into a valuable income. Producing resource is awesome! Also introducing the consumers to something new and different as an alternative to mass produced retailers like Forever 21 and other mall shops is awesome! The response to our workshops like the Swap-O-Rama-Rama as well as the indie craft shows that showcase between 20 and 75 independent designers has been overwhelming!

AD: What is unique about each of your own individual work?

JS: The beauty of the Handmade Brigade of OC is that we are all so different.  Since we all have varying points of reference, likes, dislikes, experiences and influences, it makes for an interesting group.  We all make unique things and no one really overlaps.  Nina makes bright pop-ish jewelry, Melissa’s jewelry and accessories are of an opulent nature and Brook has a super well made vintage aesthetic.  I come from a more urban and music steeped place and I think that shows in up in what and how I paint.

ML: I own “Melissa Loschy Designs” which is a line of jewelry and accessories. My pieces are so unique because I’m using very unconventional materials to make wearable art. I’m a hand-stitching fiend. All of my pieces use a combination of photo paper, sheer fabrics, vinyl, and sheet metal. I’m a graphic designer and multi-media artist. I used these skills to develop my technique.

In terms of the actual pieces I design, I tend to get obsessed with one particular theme for a period of time.

For example, right now I’m really into animals like foxes and wolves, so 90% of my spring and summer pieces use animal imagery. Russian imagery and Matryoshka dolls are ALWAYS my obsession so you can always find them in my shop. Who knows what will be next?

NB: To be completely honest, I love the community that results from being a part of the Handmade Brigade, I never really considered myself a talented individual in the way of arts or crafts. Tacos ‘n’ Eggrolls was a way for me to get an in with all the talented people I had been watching for a while. I have an eye for color and texture like any girl who loves fashion, but I think that choosing to work with vintage materials like buttons and beads already does 75% of the work for me in the uniqueness realm. I am obsessed with vintage buttons and beads and jewelry, so why not put them all together in one lovely package?

AD: What role has Etsy played in your business/ getting your work exposed?

JS: Etsy has been instrumental in gaining exposure.  Because of Etsy I have shipped bags to places as far as Turkey, Australia and Latvia.  I don’t think that would happen if I had stuck to a personal website.  With Etsy, there is already an audience that is just waiting to view your items, whereas I would have to really market myself to get that kind of traffic solo.  Plus, painting is a pretty solitary activity.  It’s nice to know you aren’t the only one painting and selling your wares in your spare time.

ML: I’d say the day I got serious about Etsy, it changed my life! I’ve had an Etsy since 2006, but I didn’t really use it until 2008. There’s something truly great to be said when you’re shipping your pieces halfway around the world to places like Singapore, or Australia. These people would have NEVER found my work if it hadn’t been for the amazing searching capabilities on Etsy. I’d say it’s a nice little supplemental income as well!

NB: Well, I found Etsy right when it started. Put up three items and expected a sale! Haha! I think those three items sat there for a year until Etsy started to become popular and I was like “Hey- I still have stuff on there!” So I went back. Im really successful at it when I can find the time to keep up the shop! But overall in the Handmade Brigade, I don’t know how I would have started it without it. All our first vendors were found on Etsy and all of our goodie-bag contributions came from there and hell- I think I met all the HBOC girls on there!! So Etsy… HUGE for HBOC!

AD: I see a lot of vintage inspiration in your work. What era are you most nostalgic for, and why does it appeal to you?

JS: Personally, I think I relate best to the 60’s and 70’s.  I appreciate the civil rights movement, leaders and revolutionaries. They are one of my main sources of inspiration.  Plus, it’s always about the music for me and those eras produced some amazing songs.

NB: There’s no way to peg a specific era for my work! I’m across the board. I let the materials I use dictate what the finished product will look like. I use a lot of images from Russian history circa the early 1900s as well as scans of vintage cameos that most likely originate from the same era, perhaps even the late 1800s. History was usually my favorite subject in school, especially art history in college. It’s no surprise I pull a lot of inspiration from those subjects.

AD: Where are your favorite vintage stores for sourcing materials?

JS: I don’t normally go to vintage stores for my shop- it’s way too expensive.  I usually source my materials at estate sales, flea markets and garage sales.  It’s more work but that much more rewarding to dig for buried treasure!

NB: I get a lot of my materials on Etsy nowadays…it’s great if you have a particular idea in mind. But otherwise, my favorite places to shop are at flea markets, like the Long Beach Flea Market, and I’ve had great success at Rags to Riches in Costa Mesa.

AD: How can fellow crafters get involved in your events?

NB: The best way for fellow crafters to get involved is to sign-up for our email list at www.handmadebrigadeofoc.com or to follow our twitter, @handmadebrigade

AD: What is the Handmade Brigade looking forward to accomplishing in 2010?

JS: I think for 2010, The Handmade Brigade of OC wants to go big or go home!  Well, maybe not go home.  But we definitely want to get bigger and better.  We want to incorporate a whole new handmade experience; be it with new vendors, live music, or food options. I feel like the sky is the limit as far as we are concerned, and we are all willing to put the work into Handmade Brigade to make it a staple in Orange County.

NB: I think I’m most looking forward to having a few extremely successful shows over the entire year. We like to participate in other shows as well, so it’s important that we don’t spread ourselves too thin!

In addition, we hope to have continued recognition, the more that people know about the “HBOC” the bigger the turnout will be for our future events, and that makes our vendors happy!

Sporting stylish attire, OC natives flocked to the third annual Rock the Runway event at the Art Institute of California. Hosting a slew of new talent, the event served as a showcase for up and coming designers as well as a reason for the fashionable to see and be seen. Complete with a fashion show, awards ceremony, delicious food, and exciting live performances, this event was the place to be!

The focal point of the event was definitely the runway. Designs from Maggie Barry, Sterling Capricio, Dorsia Collection, and Michael Costello kept the audience’s full attention with leggy models wearing glamorous dresses and dapper dudes dressed to impress. Students competed in a scholarship competition by designing a look that was inspired by their favorite iconic designers. The winning ensemble by Daniel Magana’s was a short, ruffled royal blue dress inspired by Valentino. According to Magana the look was all about “very high glam. Stilettos, stilettos, stilettos…” The competition was made complete with a judging team fit for an episode of Project Runway.  Rounding out the judge’s panel were Project Runway’s very own Mila Hermanovski, Flaunt magazine Editor-in-Chief Luis Barajas, and top stylist Dina Cerchione. If all of this sartorial eye candy wasn’t enough for you, there was plenty more to see and do.

Also stationed on the premises was the famous Kogi BBQ truck. The hype surrounding their tasty tacos was justified after my first bite. Local DJs provided music while skaters wowed the crowd with their skills on the skate ramp. Live art by Michael Kershnar was on display along with the Nomad Printmaking Studio. Nomad even set up a screen printing station where you could make your own personalized shirt. Competing for creative domination, artists participated in an art war using their MacPros. The competition was fierce and so were the winning designs.

What is fashion without a bit of rock-n-roll? To complement all of the fashionable festivities, the ever-electric trio BLOK performed. Clad in a riot of color and bouncing with energetic sparks, the hip hop group set the tone for the rest of the evening.  All the way from Denmark, and fresh from Coachella, The Raveonettes also performed and did not disappoint. Their dreamy vocals topped over distorted guitars, complementing all of the gritty fashions that were seen on the runway that day. A perfect way to end the night.

Be sure to check out the next Rock the Runway. It is a great way to show your support for local designers, artists, and musicians. Did I mention all of this excitement and entertainment is free? If you missed it this time around check AIROCKTHERUNWAY.com for future updates!

Cover photo taken by Lance Perkins, photos in article taken by James Hickey

Tim Hyde’s passion for green fashion is contagious. When he recognized a need for affordable eco-friendly apparel, he decided to start up Subeco. Subeco is an environmentally conscious line of organic cotton tees and accessories. With their cool graphics and comfy fits, Subeco makes it that much easier for you to keep it green!

Alisha Domoslai: When and how did you become passionate about the green movement?

Tim Hyde: It all started when I left High School about five years ago.  I started to watch a lot of HGTV and started seeing movies on the environment like Al Gore’s An Inconvenient Truth.  I learned a lot of things by watching television!  And parents are always saying television is bad, but if it weren’t for television Subeco may have never happened!

AD: What inspired you to start Subeco?

TH: One day I was walking into a local retail clothing store near my house and wanted to do my part by buying my first organic shirt. I found the organic tees section and was astonished at what I saw!  All the designs were the same looking.  They all had a tree or some “Go Green!” font on them the size of a pencil.  That wasn’t even the worst part of it all!  I turned over one of the tags on the shirt, and it was $86 dollars!  I could have sworn I read it wrong and took it up to the cashier. They confirmed that it was $86 dollars and then she says, “But it’s organic!”  As if that made the $86 dollar price tag somehow better.  From that day on I started working on a line that would have good designs and most of all, priced similar to regular brands.

AD: How does the line stay eco friendly?

TH: All of Subeco’s products are eco-friendly in one way or another.  Some products are made locally with recycled materials. Most of our shirts are 100% certified organic. I also print all the products myself so there is no shipping from a printer across the country or the world for that matter. I am launching a small second summer line in July and also having some products made that most start up brands could only dream about having.  They will be made locally with no shipping, just a simple drive to pick them up!  I am researching and looking for ways to be even more environmentally conscious everyday for Subeco as well as in my daily life.

AD: Why should consumers seek to wear eco friendly and organic fashions?

TH: If everyone wore organic we would have more than 20% less carbon footprint.  It’s that simple! The amount of chemicals and pesticides put into the soil, plants and air negatively impacts the planet and is often unnecessary. Wearing recycled, bamboo, or organic products helps out our planet and isn’t hard to do. Often these products are softer and better fitting then a regular cotton shirt, and you are helping the planet. What’s better than that?

AD: Tell us about the tree fund that you donate to.

TH: For every Subeco product purchased a tree is planted in the Atlantic Rain Forest of Brazil as part of the Plant A Billion Foundation. I do this to help counter the carbon footprint made by printing, shipping and creating the products we use.

AD: One of the designs on your tees and totes tells Californians to “Clean up.” What can we do to help keep our beautiful state clean?

TH: You can do so many simple things.  For example, picking up a small piece of trash, not littering, using biodegradable trash bags, recycling and reusing everyday products. On the homepage  I write a blog that has “Eco-Tips Of The Day” several times a week.  Tune in for tips on how to change your ways to be more eco-friendly by doing simple everyday things. You can also check www.iamthetrend.com I write articles on eco-friendly apparel and technology.

AD: You just recently launched your line. What would you like to see happen in Subeco’s future?

TH: Someday I would like Subeco to be a full-time gig.  I would love to travel and speak about being more environmentally conscious. Subeco growing in size would mean that more trees are planted, more people would be wearing eco-friendly clothing and spreading Subeco’s vision.  I hope to have a good following and be able to keep coming out with rad environmentally friendly clothing!

AD: Where can we find your line?

TH: You can find the full line at www.wearsubeco.com

You can also find Subeco products at the SEED People’s Market in Costa Mesa, California.  So please come by and buy Subeco clothing and accessories at SEED.  We also will be available in other small retailers and boutiques around the United States!

Addictions are hard to break. Fortunately, Noel Sweeny’s glamorous makeup line, Addiction NV, won’t land you in rehab. Turning her love of makeup into a dream career, Sweeny fills us in on why her cosmetic line will have you coming back for more!

Alisha Domoslai: What is the history behind Addiction NV Cosmetics?

Noel Sweeny: I have always loved makeup but received most of my experience from working hands on with Benefit at Macy’s. I started first as a beauty artist, and then within a year, I was made the counter manager. After only a few months, I was asked to work as the business manager for Benefit.

I working for these other companies for so long, it just made sense to try and do my own line. I loved makeup and working with people, and was also very interested in the business side of things. In 2005, I started doing some research and was able to get a product made that I loved! From then I decided to start my own line which is now called Addiction NV Cosmetics.

My friend owned a store on Main St. in Huntington Beach called Catwalk, who I had also previously worked for. When I was telling her about my new venture, she said I could put a counter in her store! That was the best location I could have asked for!

I put the counter in the following week and our customers loved it! I can still remember my first customer who bought a pink eye shadow and she still uses the makeup!

We currently have 5 locations and are still growing. I am so excited for this brand, and I know that it is going to do amazingly!

AD: What makes your product unique from other makeup lines?

NS: I listen to my customers constantly, and since I am so hands on with them I really know what they want.  Numerous cosmetic lines are very confusing and have way too many products or steps; we keep it sweet and simple. That way the customer walks away with more than the feeling of just being sold.  It’s easy to get a clean finished look with just a couple products, and they love that!

AD: How are your cosmetics “healthier” than some of the others that are out on the market?

NS: We stick to the Mineral concept for our makeup since it is one of the lightest forms of makeup you can put on your face. No oils, fragrance, or chemicals. We do not test on animals… I only test on other beauty artists. I have also been very blessed to be able to work with our great chemist and really see what exactly is going into our makeup. He explains all the benefits of the different ingredients as well as introduce me to new innovative ingredients that everyone will love!

AD: Addiction NV Cosmetics is based in Huntington Beach. Has the OC way of life been influential in your business?

NS: Absolutely! I get to see firsthand what my customer likes and what they are actually going to do, so I try to create a product based around what is going to be realistic for them in the morning. I know we are all busy and don’t have 20 minutes in the morning for makeup. So, I have come up with products that are fast multi-purpose items so they can’t forget what goes where or how to use it. Customers want a quick natural look for the usual every day. However, we definitely can create that smoky sexy look for those girls that are going to party all night or have a hot date!

AD: What is one item from your collection that you can’t live without?

NS: SO hard to pick!!! I have a little bond with all my products, but if I have to pick one it would probably be our mineral tinted moisturizer (life’s a beach)! It has SPF 20 and just gives my skin a nice sun kissed healthy glow. LOVE IT!

AD: What inspires you the most? The names and packaging of your cosmetics are so glamorous. Were there any particular Hollywood bombshells that may have influenced your aesthetic?

NS: Family and friends have inspired most of the names. Our foundations” A Little Bit Of …”  are all named after my brothers…yes all 5. Coming up with names is my favorite. We sit around and crack jokes; that’s usually how we get a lot of them. If they are fun names it is also easier for the customer to remember.  I also love fashion so it is a must that the packaging be cute and classy at all times!!

So all in all the line is inspired by everything around me from the beach, to clothes, friends, family, music, beauty, movies!

AD: Any makeup tricks you’d like to share with our readers?

NS: There are so many! Smudging our gel liner for a quick smoky eye. Lining the top lash line to give the illusion of thicker lashes. Using the rehab stick under the brow for an instant brow lift. Use bronzers and blush on your eyes also as shadow. But most importantly HAVE FUN!!

AD: How do you choose the color shades? Are they based on trend or do you try to keep it classic?

NS: Going classic is always safe…where’s the fun in that??  I like to mix it up and have special collections that come in and out with the seasons. Then if they really love something we can always bring it back. I also love to travel so I can see what goes on in other parts of the country and get inspired by their fashion and colors and whatever I can find! At the end of the month I will be visiting Italy to attend a  beauty show, very excited to see what I will find!!

AD: Who is one celebrity that you’d like to give an Addiction NV makeover to?

NS: That would have to be Gwen Stefani. I’m obsessed with her style and would be thrilled at the opportunity to make her over using Addiction NV. I think she would like it and have a blast using it.

AD: Finaly, where can we find your products?

NS: You can find Addiction NV Cosmetics on our website ( www.addictionnv.com ) as well as at these shops and salons!

Cat Walk
119 Main St
Huntington Beach, CA 92648-5125
p.714.374.5900

Meleesa’s Hair Salon
221 Main St. Suite E
Huntington Beach, CA 92648
p.714.374.1244

Beauty, Laser & Wellness Center
2121 E. Coast Hwy Suite 250
Corona Del Mar, CA  92625
p.949.721.6000

Radiant Tan & Spa
3082 W Ramsey St
Banning, CA 92220

And coming May 1st:

Victoria Gardens
12505 North Main St. Kiosk 4
Rancho Cucamonga, CA 91739
(951) 922-1040

Showcasing up and coming talents, RAW Natural Born Artists is on a mission to keep your community connected to local, independent artists in all creative disciplines.  So what exactly is RAW Natural Born Artists? I’m glad you asked. It is a collective movement started by Southern California’s own Heidi Luerra. The RAW team assembles and promotes artists through their online community as well as through their monthly events.  Their site features artists’ profiles, making it easier for you to get to know them and what they do.  Hosting four cites which currently include Los Angeles, Fullerton, Santa Monica, and Long Beach, RAW is able to freely promote Southern Californian artists to a waiting audience.

As a platform for up and coming visual artists, fashion designers, musicians, comedians, filmmakers, etc. RAW’s event nights make discovering new art and fresh talent more accessible to the public. RAW recently hosted a showcase at the Cherch Lounge in Fullerton. A veritable smorgasbord of creativity, the event highlighted standup comedian/magician Justin Rivera, music by Octavius Womack, fashions by Metevo Clothing, hair by Melissa McFadden, makeup by Yvette Mendoza, and the musical styling’s of DJ Martin Vidal. A pop-up gallery was on display with art from Kaleeka Bond, Patricia Cory, Shannon LeClair, and Raymond DeLuna. A short film by Luke Randall was screened for the audience to kick off the night’s events.  The festive occasion was an exciting experience and a fun way to discover something a little out of the ordinary.

When attending their showcase nights, you are exposed to great performances and art while also getting a chance to mingle and network with fellow art connoisseurs. Helping link artists to the public and professionals, RAW ultimately supplies the foundation for future harmonious collaborations. The team’s positive vibe is key to their message of “connecting independent artists with the tools, resources, and exposure to inspire and incubate creativity, productivity, and success.” The tools that RAW provides to their group of artists are given through workshops that coach them on the business side of their given industry.

Not only does RAW work to broaden your cultural horizon, but they are also good for you. And when I say “good for you,” I mean that they help out that planet you live on called Earth. By being completely green, RAW goes as far as making donations to the Carbon Fund to cancel the emissions of the cars that travel to their events. They also do the majority of their promotion via the web and texting. Only when paper is an essential marketing tool do they use only 100% recycled paper.  RAW also facilitates artists with giving back to the community by connecting them with charitable organizations. These simple contributions make a world of difference in the long run and make it a win-win situation for all parties involved in their movement.

Now that you know about RAW Natural Born Artists be sure to check their site and make your way out to one their showcase nights. Artists can also submit applications to become a part of the RAW team. To learn more visit www.rawartists.org.  Eco-friendly sensibilities and accessible art are what sets this organization apart from the rest. Looks like it’s time for you to go RAW.

Photos taken by Hiro Landazuri

Fashion illustrator and graphic artist Aileen Holmes can be best described as a “Jill of all trades.” Having an entrepreneurial spirit, Holmes has a wide array of talents ranging from jewelry design to painting. Her whimsical illustrations are easily recognizable as her own. With her feminine aesthetic, Aileen tells us how fashion, vintage patterns, and living in Orange County have inspired her work.

Alisha Domoslai: When and how did you become interested in art and illustration?

Aileen Holmes: I’ve always been interested.  I’ve been artistically inclined from a young age; constantly drawing pictures of the perfect dress, the perfect birthday cake, the perfect house.  I was addicted to the library:  checking out books on how to make books, origami, and make all sorts of random things.  I sewed my own Barbie clothes and later on made my own ‘zine in high school called “Inanimate Object.”  Today I basically do the grown-up version of all the art projects of my youth, except now it pays the rent.

AD: Where do you draw your inspiration from?

AH: Old things fascinate me.  I love going to estate sales to investigate people’s antique treasures and imagine what their lives were like.  There’s always a story – vintage is very voyeuristic!   I’m especially fond of the fashion, ads and advice columns of teen mags from the ‘60s.  I also collect wrapping paper from the ‘60s and ‘70s and vintage fashion from all eras.  I’m especially in love with fashion—it’s a major subject of my art.

AD: I read on your blog that you were working for Mattel, every little girl’s dream, how was that experience?

AH: Yes!  I was lucky enough to work in the Barbie Consumer Products Division as a Senior Designer.  As I mentioned before, I made my own Barbie clothing as a kid to being immersed in Barbie’s rich history was very captivating.  My job was to work on the style guide for licensees and help design graphics, textile prints, product CADs (mostly accessories like jewelry, handbags, socks, shoes, etc), and I also worked on special projects like developing signature product for the Barbie Shanghai store.  I got to work with very passionate, talented people and that was the most fun part of the job.

AD: You dabble in a quite a few mediums (painting, graphic design, drawing, jewelry making, etc.) What is your favorite form of expression?

AH: Drawing is by far my most favorite form of expression—and I do often incorporate illustration into everything I do pretty much.  Actually, a goal of mine is to narrow my focus on more illustration and to broaden its delivery.  My plan is to try out editorial illustration, stationery, and illustrating for books.

AD: How would you describe your design aesthetic?

AH: I’d say it’s very feminine with a bit of sassiness.  I tend to draw lots of flourishes with an organic but heavy line.  Definitely bold and colorful!  There’s a sexy confidence to all my female characters and, of course, fierce and quirky fashion.

AD: Tell us about your Etsy store: what kind of items you sell, etc.

AH: My Etsy store Tangyfruitgirl just launched in November.  It’s new!  So far, I am selling my cute and girly t-shirts, holiday greeting cards, and print reproductions of my colorful artwork.  I have plans to expand and diversify my product line.   To get the scoop on what’s coming up, folks c

an sign up for my newsletter.  Whoever signs up will be mailed a free 2010 Calendar Postcard!  (http://www.aileenholmes.com)

AD: If you could collaborate with any designer/artist on a project who would it be and why?

AH: I’d LOVE to collaborate with Betsey Johnson, Anna Sui, or Mary Quant.  They share my feminine vintage love and are known for their boldness.  As far as more accessible fashion, Free People is my all-time favorite line.  Most of what’s in my closet is by Free People!  I’d love to incorporate my artwork into their apparel.  As far as other collaborations, I’d love to work with the stationery line Paperchase, work with Urban Outfitters on their home goods, and generally have my art on everyday goods for every day people to enjoy.

AD: What is the most important thing you have learned about promoting your work?

AH: I always try to be friendly and helpful to everyone I meet.  Your friends are your best advocates!  We share information and promote each other; promotion is very important – people won’t know you exist unless you put yourself out there!

AD: How has living in Orange County influenced your work?

AH: I was born and raised in the OC.  I’d say that the music scene influenced me greatly.  I was exposed to indie music via KUCI 88.9fm in high school and am eternally grateful for how it shaped my tastes.  Also, I’ve been frequenting the LAB in Costa Mesa from its inception and shows at The ARTery often.  OC is home to many creative and friendly people with entrepreneurial spirits.  From the apparel companies to video game companies, there are many creative companies out there doing great work!

AD: On your site you list your monthly goals, what do you hope to accomplish in the new year?

AH: I’ve been so prolific with the creative side of my business this past year that next year I will focus on the left-brain aspects of business.  I’ve always been interested in licensing so I will investigate that.  Also, as I mentioned before, I want to focus on illustration and diversify.  I’d love to do editorial illustrations for local mags like OC Weekly or go national with magazines like Seventeen, BUST, Venus or art mags like Beautiful/Decay.  Also, next year, I’d love to interact directly with my fans and consumers by participating in local craft shows like Patchwork or the Handmade Brigade of Orange County.  I have many more projects in the works—but they will be a surprise!

Even with a simple name, Regular is not your typical boutique. This hip spot sells everything from records to affordable clothing, shoes, and accessories. Oh, and did I mention the indoor skate ramp? Started by three friends with one dream, the Regular crew is on a mission to keep it real and keep you cool.

Alisha Domoslai: Give us a brief a brief history of Regular.

Dana Harvey: Regular was erected from the ashes of the Go Rilla! Gallery also located in Santa Ana about two blocks away from our current location. It was started by Dana (me), Brian, and Melissa were the trifurcate or the holy trinity of Regular each of us bringing our special powers to the business. We decided that the best opportunity two dropouts and a college freshman had at life (making money and having fun) is to open up a clothing store.

AD: How did the store’s concept come about?

DH: Brian and I were contemplating opening a clothing store that sold men’s basics in a hip way. We couldn’t come up with a name to save the life of us until I went to the restroom where I get most of my deep thinking done and I thought Regular, and it has all been down hill from there.

AD: What kind of merchandise do you sell?

DH: We sell a unique blend of vintage street wear pre ‘93 and rock’n’roll fashion. We keep the nineties in mind a lot with it’s throwback to the seventies, and we all loved the Beastie Boys and the iconic brand they created with Crown Royal. We sell less clothing than hand out culture.

AD: Is there a “Regular” philosophy on style?

DH: Be nice to everyone, affordability, beer, and fun. When we opened our doors, actually before we even opened our doors, we knew we didn’t want to be that lame store on Melrose that everyone wants to be with over priced clothes that are aimed at poor skaters and kids with some jerk behind the register or smoking outside not giving any help to those who aren’t hip enough. We are the anti-brand, and we play cooler music than most stores.

AD: On your site you talk about the recession. What are some ways people can stay “fly” during these tough times?

DH: I personally think that whole eighties excess comeback we saw in the early 2000’s was totally trite. Everything was about money and drugs and not giving a damn about anything. This crisis, and it is a crisis, is a good thing. It is a wake up call to Americans that we need to change our attitudes and fashion is terrible, ask Oscar Wilde, but clothing as art and punk as individualism is fly and money is not a factor in my opinion. We have a new outlook and a new era of style. I am not advocating socialist chic just thinking for yourself and less about an almighty “brand.” I mean that’s a joke.

AD: After browsing your blog, it looks as though the store also serves as a mini-skate    park and a great place to host parties. Do you hold events often?

DH: Every day is an event at Regular. We have the regulars and they come everyday and skate and party and wax philosophic. I swear to God our store looks like a Benetton ad at all times.

AD: What can shoppers expect when they come into the boutique?

DH: Sweet tunes, mellow vibes, rad clothing, nice people, skateboarding, maybe even new friends.

AD: How do you feel about the cultural renaissance that Downtown Santa Ana has been experiencing in recent years?

DH: It is rad. I mean Santa Ana is “the downtown of Orange County”, I have friends that live in picturesque Laguna and they drive out here because it is so much more culturally relevant. We love art. It flows through our blood with fashion, cinema, graphic design, etc. and that is what Santa Ana is. It is alive and flowing with art. I mean someone could make a coffee table book out of just quick snapshots taken throughout the place. Also big shout out to the Crosby they are doing it hard.

AD: You have some sweet graffiti art on your walls. Are artist collaborations important to the store?

DH: Actually that was the first time we have collaborated with an artist. The artist in question is a good friend, Bair of the Zulu Kings graffiti crew started by Afrika Bambatta. That is totally rad to me, and he killed it. I think just having artists around at all times and integrating the thoughts of people that use creativity almost everyday with our store is always making it a better and cooler environment. We look forward to doing a lot with artists. We eventually want to get our exterior wall turned into an open graffiti wall.

AD: What do you hope to see in Regular’s future?

DH: Something that is there for kids to skate and buy stuff for cheap. I mean its all about the kids. We are kids. We are 20, 19, and 18. We just all hope that we keep the force of it going along, and we want that sell out factor to never take a toll on our souls. Right now we are just making it and just making it is hard. I hope we can live off this little project in the future but never sell our souls to the corporate devil.

Regular 2202 N. Main St. Santa Ana, CA 92706 ( 714)343-4189www.everydayregular.com

Photos courtesy of Regular

Eva DeVore wants to dress you. This local fashion designer earned the nickname “Spooky” years ago and is known for her inclination towards out of the ordinary style. With a desire to clothe independent, free-spirited people, DeVore tells us why designing is something she was born to do.

Alisha Domoslai: Tell us a little bit about your background? Where did you grow up/study?

Eva DeVore: I was born and raised in Southern California, and I suppose this place has made its impression on me. I have never really thought about that until now. As a child, the environment I grew up in resulted in me becoming very resourceful. I, in no way, had a typical upbringing. My parents were what you might have referred to as lower class, we spent most of my adolescent years bouncing around from place to place, and we had our share of hardships. However, by resourceful what I mean is I had to make do with what I did have. I think in many ways this transferred into my young adult life, and whether I was crafting space ships out of refrigerator boxes, making jewelry with scrap metals I found in the alleyways, or designing an entire collection with less money than a standard monthly car payment. I have always been creating or finding new ways to utilize whatever I discover.

In high school, I was immediately accepted into N.Y.U., U.C.L.A., U.S.C.,  and Berkeley, and as luck might have it, I decided to stay in Southern California and attended U.C.L.A. for several semesters. How I endured it as long as I did, I cannot say, but I knew the moment I started that I was entirely in the wrong place. I finally stopped kidding myself and everyone else and took a hiatus, which ultimately led to dropping out and me enrolling at the Fashion Institute of Design in Los Angeles.

AD: How has your environment affected your design process?

ED: Like I mentioned earlier, I have become quite exceptional at fabricating pieces with what would have been otherwise disregarded and thrown away. I know in many ways, this is the quintessential aspect of my designing. When you break everything I have done as a crafter down
thus far, it all somehow ties back into this truth and it will continue to do so as long as I am creating.

AD: What influenced you to become a designer?

ED: Life.

AD: Who do you design for? In other words, who is your target customer?

ED: Ideally and actually, I design for people who value the concept of being individual…sincerely and truly individual. This does not apply to those who form their lives around this notion, but rather to those who do it effortlessly and just want to look and feel good for themselves alone. I don’t really follow trends or forecasts, which many designers do and it is preached all throughout school. I absorb things I see and aspects that I am drawn to and make what I feel. It is just an extra perk when others like it as well.

P.S. I have never, nor do I intend to, mass produce my clothing.

AD: Who would be your dream client (past or present) to dress?

ED: The soul searching girl or boy wandering the streets of San Francisco or Lykke Li.

AD: Which designers do you admire and/or are you influenced by?

ED: Several of my favorite designers are independently based in San Francisco. House of Hengst is hands down my favorite, and when I head north I am going to find Susan Hengst and beg her for a job. Another is a personal close friend and former classmate at FIDM who is nothing short of amazing, Sir Adrian Manuel.

AD: Do you have any design philosophies or fashion rules that you live by?

ED: Hmm….don’t follow them.

AD: Where can your clothing line be found?

ED: As of right now, people can email me on my website, myspace.com/spookyforeva, and make requests, some I can do, some I cannot. I am moving up north at the end of the year, so I will be
going door to door finding boutiques that will carry my line. I will keep that updated on my website as time passes.

AD: What are some of the challenges you face as an up and coming designer?

ED: Everything up until this point has been a challenge. Literally every aspect of “spooky” I have been personally responsible for or directly involved with. I have conceived every idea, sketched every thought, draped every pattern, sourced every fabric, sewn every garment, styled every shoot, emailed every blog, harassed for every press piece…the list goes on. But I am hoping that I run into Phoebe Philo and she adores me and decides to take me under her wing and introduce me to all the right people.

AD: What are your goals for your future in fashion?

ED: To walk down the street somewhere and see some boy or girl in anything
spooky.

The do-it-yourself spirit was in the air at Patchwork in Downtown Santa Ana this past Sunday. Started by two crafty innovators, the indie arts and crafts festival enjoyed its largest attendance since its incarnation two years ago. Showcasing handmade goods and local artists, the festival is the brainchild of Delilah Snell and Nicole Stevenson. Both are small business owners with Snell’s eco-friendly boutique and Stevenson’s own clothing line, Random Nicole, having a flair for noncomformist attitudes. Located behind Snell’s boutique, The Road Less Travelled, and Stevenson’s side project, The Craft Kitchen, the event housed vendors with a passion for all things craft in two separate lots. With over 60 vendors in attendance this year, there was definitely a ton of crafty eye candy to behold.

Handmade goods, delicious food, and great music…what more could one ask for? It was a sunny day and perfect for puruesing the vendors’ unique clothing, accessories, homewares, and art pieces. With a friendly neighborhood atmosphere and good food, Patchwork is dedicated to supporting small business owners. Some of the bigger local names at the event were Harveys Seatbelt Bags, The Crosby, Gypsy Den, and Mother’s Market. Emerging from Santa Ana’s burgeoning culture and arts scene, The Crosby and The Gypsy Den provided some excellent treats while Harveys printed a special edition reusable bag exclusively for the event. Walking through the booths, it was amazing to see the vendor’s innovative concepts and kitschy-cool products displayed as if it were an outdoor gallery. From screenprinted tees to bacon-charm earrings, there is something for everyone at Patchwork. The assembled vendors showcased an array of goods that would make any Michael’s fan shake with delight.

Costa Mesa’s own Evocal provided some great bands for our listening pleasure. Set up right in front of Harvey’s main headquarters, watching the performers added to the cheerful vibe of the event. Browsing the booths, I also discovered some new local lines, such as Amanda K. Lockrow Jewelry. Using an eclectic array of materials, her jewelry conveys her skillful metalsmith craft. Inspired by natural elements, her pieces definitely garner the term “wearble art.” At the Kokoleo booth, I had a nostalgic flashback when I saw a pillow made from the Raggedy Andy sheets I had when I was a child.

If you have never heard of Patchwork or visited the festival before, it is a must see. Held twice a year (spring and fall), this event is a great venue for those who pave their own artistic path through the avenue of handmade goods. Proving that with some hard work and creativity, all involved in the event inspire you to get up and be active in your community. With a little arts and crafts, you can truly make tomorrow a brighter day!

For more info visit www.patchworkshow.com.