Tim Hyde’s passion for green fashion is contagious. When he recognized a need for affordable eco-friendly apparel, he decided to start up Subeco. Subeco is an environmentally conscious line of organic cotton tees and accessories. With their cool graphics and comfy fits, Subeco makes it that much easier for you to keep it green!
Alisha Domoslai: When and how did you become passionate about the green movement?
Tim Hyde: It all started when I left High School about five years ago. I started to watch a lot of HGTV and started seeing movies on the environment like Al Gore’s An Inconvenient Truth. I learned a lot of things by watching television! And parents are always saying television is bad, but if it weren’t for television Subeco may have never happened!
AD: What inspired you to start Subeco?
TH: One day I was walking into a local retail clothing store near my house and wanted to do my part by buying my first organic shirt. I found the organic tees section and was astonished at what I saw! All the designs were the same looking. They all had a tree or some “Go Green!” font on them the size of a pencil. That wasn’t even the worst part of it all! I turned over one of the tags on the shirt, and it was $86 dollars! I could have sworn I read it wrong and took it up to the cashier. They confirmed that it was $86 dollars and then she says, “But it’s organic!” As if that made the $86 dollar price tag somehow better. From that day on I started working on a line that would have good designs and most of all, priced similar to regular brands.
AD: How does the line stay eco friendly?
TH: All of Subeco’s products are eco-friendly in one way or another. Some products are made locally with recycled materials. Most of our shirts are 100% certified organic. I also print all the products myself so there is no shipping from a printer across the country or the world for that matter. I am launching a small second summer line in July and also having some products made that most start up brands could only dream about having. They will be made locally with no shipping, just a simple drive to pick them up! I am researching and looking for ways to be even more environmentally conscious everyday for Subeco as well as in my daily life.
AD: Why should consumers seek to wear eco friendly and organic fashions?
TH: If everyone wore organic we would have more than 20% less carbon footprint. It’s that simple! The amount of chemicals and pesticides put into the soil, plants and air negatively impacts the planet and is often unnecessary. Wearing recycled, bamboo, or organic products helps out our planet and isn’t hard to do. Often these products are softer and better fitting then a regular cotton shirt, and you are helping the planet. What’s better than that?
AD: Tell us about the tree fund that you donate to.
TH: For every Subeco product purchased a tree is planted in the Atlantic Rain Forest of Brazil as part of the Plant A Billion Foundation. I do this to help counter the carbon footprint made by printing, shipping and creating the products we use.
AD: One of the designs on your tees and totes tells Californians to “Clean up.” What can we do to help keep our beautiful state clean?
TH: You can do so many simple things. For example, picking up a small piece of trash, not littering, using biodegradable trash bags, recycling and reusing everyday products. On the homepage I write a blog that has “Eco-Tips Of The Day” several times a week. Tune in for tips on how to change your ways to be more eco-friendly by doing simple everyday things. You can also check www.iamthetrend.com I write articles on eco-friendly apparel and technology.
AD: You just recently launched your line. What would you like to see happen in Subeco’s future?
TH: Someday I would like Subeco to be a full-time gig. I would love to travel and speak about being more environmentally conscious. Subeco growing in size would mean that more trees are planted, more people would be wearing eco-friendly clothing and spreading Subeco’s vision. I hope to have a good following and be able to keep coming out with rad environmentally friendly clothing!
AD: Where can we find your line?
TH: You can find the full line at www.wearsubeco.com
You can also find Subeco products at the SEED People’s Market in Costa Mesa, California. So please come by and buy Subeco clothing and accessories at SEED. We also will be available in other small retailers and boutiques around the United States!

I couldn’t have been more thrilled to attend the return of Adventure Day at Casper’s Wilderness Park in San Juan Capistrano on March 13th, 2010. After a ten-year hiatus, Adventure Day returned with a bang, attracting approximately 1000 attendees over the 5-hour event. Upon arrival, everyone received a fun scavenger hunt that had you go from booth to booth searching for the next clue. The completed hunt could be turned in for an entry into the raffle at the end of the festivities.
If you’ve never been to Casper’s Wilderness Park, it is well worth the short drive down the Ortega Highway. The 8,000-acre park is the largest of the OC Parks. Amenities include; Playground, Barbeques and Fire Rings, Bike Trails, Family and Group Camping, Equestrian Trails and Camping, Amphitheater, Picnic Areas, Hiking Trails, Interpretive Center and Programs, Restrooms, and Scenic Overlook.
Congratulations to Cori Westphal! We’ll be sending your showerhead out this week!
As one would guess, learning more about opportunities in Orange County related to environmental protection, wildlife preservation, and habitat restoration require getting to know the individuals who are aware of what’s going on, when, and via which organization. Becoming one of those individuals is another post entirely. There are quite a few organizations in OC which focus on all of the above with a team of volunteers of all ages and backgrounds, biologists, botanists, and folks who know what they are doing due to years of experience and a passion for the natural world. All individuals involved were and still are volunteers in some capacity. There simply is no way to make the natural world in Orange County function and thrive without volunteering time. Period.

Holly Lewis enjoys incorporating ecological and psychological concerns with everyday living, and spreads this joy through shining light on current events in Orange County and opportunities to live consciously within the natural world around us. As a native Californian, she has a deep appreciation for the beauty and diversity within California and devotes some of her time and energy to maintaining the natural beauty around her, wherever she may go. Conscious living, self-awareness, and the continual betterment of the self comprise the fuel which sustains her aspiration to encourage the formation of leaders that act and create for the sake of positive and exciting change.
